Suppress "Mr" or "Ms" title for shopkeepers when they're going by a
first name rather than a surname. The bug report was for Izchak, but it
would have happened with the two last resort names (which I've never seen
in actual use) and for the "hippie names" used in post-3.4.x health food
shops. I have not attempted to specify gender for those, just flagged
them as first names. This prepends a prefix character to the name string
(see comment in shknam.c) to specify gender and/or first name vs surname.