submodule: rewrite `module_name` shell function in C

submodule: rewrite `module_name` shell function in C

This implements the helper `name` in C instead of shell,
yielding a nice performance boost.

Before this patch, I measured a time (best out of three):

  $ time ./t7400-submodule-basic.sh  >/dev/null
    real	0m11.066s
    user	0m3.348s
    sys	0m8.534s

With this patch applied I measured (also best out of three)

  $ time ./t7400-submodule-basic.sh  >/dev/null
    real	0m10.063s
    user	0m3.044s
    sys	0m7.487s

Signed-off-by: Stefan Beller <sbeller@google.com>
Signed-off-by: Junio C Hamano <gitster@pobox.com>